How to Create an Effective Brand Strategy: A Step-by-Step Guide
Your brand gets just seven seconds to impress someone new – that’s why having a solid brand strategy is crucial.
Branding is…
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brand messaging
Unbabel Launches Quiz to Test Global Brands’ Emoji Use for Local Audiences
Unbabel, the AI-powered Language Operations (LangOps) platform that helps businesses deliver a multilingual customer experience…
Taco John’sⓇ Appoints SOCi as Global Platform of Record for Localized Marketing
SOCi Inc. and Taco John's International Inc. announced that the restaurant chain has appointed the marketing platform for…
MTarget Selects iBASIS to Introduce CPaaS Mobile Marketing Campaigns via APIs
Leveraging omni channel capabilities by powering voice channels as a carrier-grade, enterprise-centric CPaaS for service…
Phrasee Announces Real-Time Language Personalization and Insights to Automate the Way Brands Engage…
Phrasee, the leader in brand language optimization, announced a breakthrough AI technology that enables brands to personalize the…
96% of Senior Advertising Executives Say Digital Out of Home Advertising Data is Fueling Creativity…
AI Enterprise SaaS Advertising Platform Offers Brands Access to Proprietary Data-Driven Insights to Increase ROI and Expand…
PublicRelay Launches Industry-First Predictive Analytics Offering
New Capabilities Enable Communicators to Predict the Future
PublicRelay, the leading communications analytics and advisory…