CDPs Need an Upgrade: New Study Shows Marketers Expect CDPs to Move Beyond Data Aggregation to… Business Wire May 17, 2022 A commissioned study conducted by Forrester Consulting on behalf of Zeta Global (NYSE: ZETA), a cloud-based marketing technology…
What Is a Customer Data Platform and What are its Benefits? Alisha Patil Apr 20, 2022 Consider the most recent instance when you bought a computer online. Your research likely followed a pattern similar to this:…
