Snap Partners with Circana to Enhance Snapchat Advertisers’ Sales Measurement Capabilities… MarTech360 Bureau Oct 7, 2024 Snap Inc. has announced a significant partnership with Circana™, naming the analytics firm as a preferred measurement partner.…
Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business News Desk Aug 27, 2024 Circana™, a leading advisor on the complexity of consumer behavior, announced it has entered into definitive agreements to acquire…
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for… News Desk Jun 19, 2023 Circana, formerly IRI and The NPD Group, announced two new media solutions partnerships formed to increase the effectiveness of…