Predactiv and Circana Launch In-Market Audience Segments
Predactiv, an innovative, AI-powered data and technology company, and Circana, a leading advisor on the complexity of consumer…
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Circana
Snap Partners with Circana to Enhance Snapchat Advertisers’ Sales Measurement Capabilities…
Snap Inc. has announced a significant partnership with Circana™, naming the analytics firm as a preferred measurement partner.…
Circana to Acquire NCSolutions and Nielsen’s Marketing Mix Modeling Business
Circana™, a leading advisor on the complexity of consumer behavior, announced it has entered into definitive agreements to acquire…
Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for…
Circana, formerly IRI and The NPD Group, announced two new media solutions partnerships formed to increase the effectiveness of…