Roku and Instacart Announce Partnership to Pair TV Streaming and Online Grocery Delivery for…
Roku announced a partnership with Instacart to help consumer-packaged goods (CPG) advertisers make TV advertising more relevant…
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Consumer Packaged Goods
NielsenIQ Partner Network Expands with Pacvue
NielsenIQ announced the addition of Pacvue to the NielsenIQ Partner Network, the consumer packaged goods (CPG) industry’s largest…
Reckitt Selects Amperity to Maximize the Value of First-Party Data at Scale
Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, announced Reckitt, a global consumer packaged…
Lasso Partners with IRI to Make Consumer Purchase Data Available for Healthcare Marketing
Lasso , an IQVIA business, the world's first and only omnichannel platform for healthcare marketing and analytics, announced a…
Trax Launches Trax CPG NXT: Solutions for Brands to Solve the Biggest Pain Points in Retail
Trax, a leading global provider of computer vision solutions and analytics for retail, announces the launch of ‘Trax CPG NXT,’ a…
New Engen and Acorn Influence Join Forces to Create Expanded Digital Marketing Offering
Merger to accelerate expansion of digital marketing capabilities for both agencies and their global client bases
Digital…