EDO Launches Engaged Audience Planning Tool
EDO, the TV outcomes company, is launching Engaged Audience Planning to help convergent TV marketers optimize media plans for both…
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convergent TV
OpenAP Launches Open Identity for Unified Streaming IDs
OpenAP, the advanced advertising company bringing simplicity and scale to data driven video, announced the launch of Open…
EDO Enhances Convergent TV Analytics with Experian Audience Insights
EDO, the TV outcomes company, and Experian, the world’s leading global information services company, will enrich EDO’s Connected…
New Roster of TV Programmers Tap Beachfront and Canoe to Optimize Ad Revenues Across Convergent TV…
Beachfront, the sell-side ad server built for convergent TV, and Canoe Ventures, an addressable TV technology and services…