How to Build a First-Party Data Strategy Before Google Kills Cookies
Marketers used third-party cookies for years. They tracked user behavior, targeted ads, and measured campaign performance. The…
Browsing Tag
cookieless future
Sendbird and LiveRamp Partner to Enable Marketers to Personalize Every Experience by Connecting…
Sendbird, the global in-app conversations platform with over 300 million monthly active users, today announced a new partnership…
MarTech360 Interview With Anudit Vikram, Chief Product Officer, MediaMath
Hi, Anudit, could you walk us through your professional journey so far?
I am an engineer by education and started my career in…
How Can People-Based Marketing Help Marketers In A Cookieless World?
Third-party tracking cookies have been a useful but imperfect way to target online ads and enable other marketing strategies.…