Perion’s New Deal with Experian is a Game Changer for Advertisers Everywhere!
On December 18, 2024, Perion Network Ltd. announced a strategic collaboration with Experian to enhance its cross-channel and…
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CTV
Spaceback and Roku Bring Free CTV Creative to Advertisers
Roku has partnered with Spaceback, a global leader in social CTV ad creative, to offer free use of Spaceback’s platform to…
Juice Media Launches New Optimization Solution to Improve Efficiency and ROI
Juice Media, a leading omnichannel performance media and advertising services platform, has launched the Juice Media Portal (JMP),…
New Instreamatic Survey Shows How Brand and Agency Marketers Are Using AI for Campaign…
The 2025 Survey Report on AI in Creative Production finds brands and agencies eagerly harnessing AI to deliver more efficient,…
Nielsen and TikTok to Bring Holistic Cross-Media Measurement to Market
Nielsen, a global leader in audience measurement, data, and analytics, and TikTok are teaming up to unlock a cross-media view of…
Limelight Inc.’s annual ad network report hails digital marketing’s “great survivors”
White paper considers the current challenges and opportunities for the sector, amid great leaps in AI and first-party data use…
Mediaocean to Acquire Innovid
Mediaocean, a foundational partner for omnichannel advertising, and Innovid , an independent software platform for the creation,…
MobileFuse Announces Partnership with ID5
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with ID5, the…
MobileFuse Bolsters Retail Media Capabilities with Criteo Commerce Audiences
MobileFuse, one of the largest in-app, CTV, and DOOH advertising platforms, announced a strategic partnership with Criteo, the…
Audience Store shortlisted for The Wires award for Furniture Village work
Precision CTV and YouTube targeting maximised Black Friday footfall
The Wires 2024 Awards has shortlisted Audience Store’s work…