Viant Technology Announces Acquisition of IRIS.TV News Desk Nov 13, 2024 Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data…
Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV… News Desk Nov 5, 2024 The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach…
Vibe Revolutionizes TV Advertising for SMBs News Desk Oct 30, 2024 Vibe announced the launch of its latest AI-driven suite of products designed to empower small and medium-sized businesses (SMBs)…
How Marketers Can Capitalize on CTV and Retail Media Networks Kailyn Hartmann Oct 29, 2024 Connected TV (CTV) and retail media networks (RMNs) are reshaping the advertising landscape, emerging as vital tools for…
Converting Consumers into Customers Jason Wiese Oct 22, 2024 How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
C Squared Social Selects MNTN as Exclusive Performance TV Provider News Desk Oct 16, 2024 C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their…
DX Announces the Launch of DXKulture News Desk Sep 20, 2024 DX, a full-service strategic marketing and solutions company, announced the launch of DXKulture, a DEI-certified advertising…
LG Ad Solutions Launches Innovation Labs to Transform CTV Advertising and User Experience MarTech360 Bureau Sep 11, 2024 LG Ad Solutions has unveiled its latest venture, Innovation Labs, aimed at transforming the world of connected TV (CTV)…
HUMAN and Opera Ads Make Strategic Business Alliance to Boost CTV Advertising Security MarTech360 Bureau Sep 5, 2024 HUMAN Security, Inc., a leader in cybersecurity dedicated to protecting businesses from bot attacks and digital fraud, has…
Proximic by Comscore & FreeWheel Partner for Advanced CTV Advertising News Desk Aug 27, 2024 Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience targeting solutions for programmatic…