Converting Consumers into Customers
How marketers can leverage multiscreen TV to achieve ‘mid-funnel’ results for increasing brand consideration, interest and intent…
Browsing Tag
CTV advertising
C Squared Social Selects MNTN as Exclusive Performance TV Provider
C Squared Social, a technology-driven digital advertising agency specializing in performance marketing, is proud to announce their…
DX Announces the Launch of DXKulture
DX, a full-service strategic marketing and solutions company, announced the launch of DXKulture, a DEI-certified advertising…
LG Ad Solutions Launches Innovation Labs to Transform CTV Advertising and User Experience
LG Ad Solutions has unveiled its latest venture, Innovation Labs, aimed at transforming the world of connected TV (CTV)…
HUMAN and Opera Ads Make Strategic Business Alliance to Boost CTV Advertising Security
HUMAN Security, Inc., a leader in cybersecurity dedicated to protecting businesses from bot attacks and digital fraud, has…
Proximic by Comscore & FreeWheel Partner for Advanced CTV Advertising
Proximic by Comscore, a division of Comscore Inc. and a leading provider of audience targeting solutions for programmatic…
Amagi and Anoki Forge Strategic Partnership to Revolutionize Contextual Advertising for FAST…
In August 2024, Amagi, a leader in cloud-based SaaS technology for Connected TV (CTV), has announced a strategic partnership with…
AdImpact Launches Market Intelligence Platform Enabling Comprehensive View of Regional and National…
AdImpact, a leading advertising intelligence company, launched an industry-wide TV intelligence platform, building off the…
CTV Advertising: Everything You Need to Know in 2024
Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…
tvScientific Welcomes Chris Riedy as CRO
tvScientific, the leading performance advertising platform for connected TV (CTV), announced that the company hired Chris Riedy as…