Peer39 Launches CTV Quality Score, Creating a Transparent Optimization Metric for Buyers
Peer39, the leading global provider of contextual suitability and quality solutions for modern marketers, announced the launch of…
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CTV measurement
Brand Metrics appoints Alysha Dino to drive global CTV measurement growth
The experienced ad tech professional brings two decades of experience to the role, including 10 years focused on CTV
As Brand…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV…
GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that…