How Data-Driven Advertising is Changing the Game
Have you ever wondered how some ads feel like they were made just for you—showing up at the perfect time, with the exact product…
Browsing Tag
data-driven advertising
Simulmedia Appoints Ken Rona as Chief Scientist
Simulmedia, a trailblazer in data-driven advertising solutions for streaming and linear TV, is delighted to announce the…
The Trade Desk Announces Changes on Senior Leadership Team
Global advertising technology leader The Trade Desk announced changes to its senior leadership team to further advance the…
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as…
GumGum, a contextual-first, digital advertising platform, announced its significant growth as the industry moves into a…
The Trade Desk and Albertsons Media Collective Pioneer New Approach to Retail Media on Open Internet…
PepsiCo, Unilever and GroupM Among First Users to Benefit from Transparent Measurement for Grocery Sales and Marketing Campaigns…
VidMob Introduces Intelligent Creative SaaS Platform to Drive Marketing Performance
Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale
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Blockgraph and FullThrottle, Announce Integration to Unlock New Levels of Addressable Targeting for…
Blockgraph’s Identity Operating System to enable FullThrottle’s first-party household data to support privacy-compliant targeting…