data-driven marketing

The term "predictive analytics" speaks for itself. Making predictions about future events through historical data and analytics…

Neustar, a TransUnion company, today announced a partnership with integrated data platform Adverity to enable marketers to easily…

Plus Media Solutions (+Media) has launched the +Impact Hub, a proprietary SaaS platform enabling organizations to create, measure…

Data-driven marketing or DDM looks at the many ways consumer behavior has changed in recent years. It mainly depends on the…

Acquisition of Digital Signage Network Bolsters Fyllo's Retail Solutions; Ushers in New Era of Connective Commerce Fyllo, the…

The company welcomes two of cybersecurity’s finest professionals, Mark Sangster and Stephanie Broyles, to its executive leadership…

Essence and MediaCom to merge, forming EssenceMediacom GroupM Nexus to launch globally as a best-in-class performance…

Former Wiland executive joins to strengthen the company's commitment to actionable data for nonprofits by overseeing its Apogee…

Adverity, the leading data integration platform for marketing, sales, and e-commerce teams, announced that its Marketing Data…

RudderStack announced a partnership with Iterable to help companies leverage their customer data to create deeper connections.…