digital advertising

Extreme Reach (XR) has announced an enhanced partnership with Roku to boost the performance of TV streaming advertisements. This…

Ad revenue optimization is an approach for optimizing the revenue streams generated by every user when displaying ads. Every ad…

Beasley Media Group announces David Snyder has been named the Head of Digital Content Marketing at Beasley Media Group. Snyder…

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…

Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and…

Outbrain, a technology platform that drives business outcomes through engagement, announced it has entered into a definitive…

Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand…

Innovid , an independent software platform for the creation, delivery, measurement, and optimization of advertising across…

Key Takeaways: No Immediate Change: Third-party cookies on Chrome remain in use. Privacy Sandbox Goals: Google aims to balance…

DoubleVerify (“DV”), the leading software platform for digital media measurement, data, and analytics, announced the start of its…