What Is Marketing Attribution and What Are the Different Types?
In today's complex marketing landscape, businesses face the challenge of understanding the impact of their marketing efforts on…
Browsing Tag
digital advertising
Microtargeting: The Dark Side of How Companies Exploit Your Data
Ever wondered how you come across a product or service on social media platforms that you searched for in Google? To cut you some…
The Yahoo DSP and LiveRamp Announce Full Integration of Yahoo ConnectID Across Major Publishers
The Yahoo DSP in partnership with LiveRamp , the leading data collaboration platform, announced their integration of LiveRamp’s…
El Toro Unveils Intent-To-Home Advertising Solution
El Toro, renowned for delivering top-tier ROI in the digital advertising industry, announced this week the launch of its latest…
Farah Golant Joins Seedtag Board of Directors
Seedtag, the global leader in contextual advertising, announced the appointment of Farah Golant to its Board of Directors.…
Yelp Announces New and Enhanced Advertising Features for National and Multi-location Businesses
Yelp Inc., the company that connects people with great local businesses, announced its Summer Ad Product Release to deliver more…
Skai Names Gil Sadeh as President to Accelerate Growth Worldwide
Skai, a leading omnichannel advertising platform, is pleased to announce that Gil Sadeh has been promoted to President. Based in …
iPROM Advertorial: New solution for buying advertorials based on first-party data
iPROM has launched iPROM Advertorial, a digital advertising solution that combines the buying of ad space for advertorials with…
MediaGo announced New Upgrade to it’s SmartBid Mode
MediaGo, the deep learning-based intelligent advertising platform, announced that it has comprehensively upgraded its SmartBid…
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
GumGum, the leading contextual-first, global digital advertising platform, is excited to announce the appointment of Kerel Cooper…