Karthik Rao Named CEO of Nielsen News Desk Sep 15, 2023 Nielsen, the global leader in audience measurement, data and analytics, announced that Karthik Rao has been named CEO, effective…
DoubleVerify to Protect Advertisers Against ‘Made for Advertising’ Content with Industry First… News Desk Sep 15, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the expansion of its brand…
MarTech360’S Weekly News Roundup With Quickplay, Evergent, PR Newswire, Harmonic And More! News Desk Sep 15, 2023 Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
What Do Brands Need to Know About Generative AI for Audio and CTV Marketing? Stas Tushinskiy Sep 14, 2023 Mention the possibilities of generative AI to players across the audio and connected TV (CTV) media and marketing landscape, and…
InMobi Forges Global Partnership with Ad Net Zero to Further its Commitment to Sustainable… News Desk Sep 14, 2023 Partnership Builds on InMobi’s Sustainability Commitments to Science-Based Targets Initiative, Givsly, and AdTechCares InMobi,…
Harmonic Enables Best-of-Breed Ad Tech with Google and Equativ News Desk Sep 14, 2023 Harmonic announced that it is expanding its targeted advertising ecosystem through strategic partnerships with industry-leading ad…
TripleLift Partners with Adelaide Launching First-Ever Attention-Based Buying Guarantee for CTV News Desk Sep 14, 2023 TripleLift, the ad tech platform elevating digital advertising across every screen, announced that it has partnered with Adelaide,…
MarTech360 Interview With Vibhor Kapoor, President At AdRoll Peter Sep 13, 2023 "Brands should also leverage the power of video. Consumers crave an experience and compared to text-based content, visual…
Confiant Named “Best Ad Analytics Solution” in 6th Annual MarTech Breakthrough Awards… News Desk Sep 13, 2023 Confiant, the anti-malvertising leader for the ad tech industry, announced that it has been selected as winner of the "Best Ad…
Brand Metrics fuels expansion by appointing a new Client Success Manager News Desk Sep 12, 2023 Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as Customer Success Manager as it…