Roku Reveals Ads Manager, a Self-Service Performance Tool Tailored for Growth Marketers
The new solution includes a groundbreaking CTV integration with Shopify, enabling self-service shoppable ad campaigns.
As the…
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digital advertising
Captivate and Adelaide Partnership Marks Milestone in OOH Advertising Excellence
On Sept. 17, 2024, Captivate, North America's leading digital video network known for delivering 100% viewable, fraud-free, and…
TripleLift Appoints Ron Lissack as EVP of Technology
TripleLift, the ad tech platform elevating digital advertising across every screen, announced the appointment of Ron Lissack as…
Kargo Welcomes Eric Hoffert as Chief Technology Officer
Kargo is announcing that Eric Hoffert has joined the company as CTO. Eric is a proven technology leader with deep expertise,…
Vistar Media and PMG Bring Innovative Dynamic Creative and Targeting to Best Western’s Latest…
Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, and digital agency PMG, have teamed…
How to Use Advertising Analytics to Optimize Your Campaigns
Customer interactions are what determine a brand's success in the present digital era. For marketers, it has grown to be a…
Castify.ai & MediaMelon Revolutionize CTV/OTT Monetization with AI
Castify.ai and MediaMelon Team Up to Transform CTV and OTT Ad Monetization with AI-Driven Data Analytics and New Contextual…
Utiq partners with mediarithmics to deliver deterministic, privacy-first, addressable digital…
Utiq, the European AdTech company with a unique telco-powered first-party identifier, is partnering with market-leading Customer…
EKCS Unveils Mediaferry AI to Revolutionize Creative Production
EKCS, a global leader in creative production solutions for brands, agencies and media companies, launches Mediaferry AI, an…
Google Simplifies Data Privacy for Advertisers with Confidential Matching
As platform and regulatory changes continue to evolve, it's more important than ever to continue building trust with your…