DIRECTV Advertising and LiveRamp Unlock Scaled Identity Solution
DIRECTV Advertising, a pioneer in addressable advertising announced a partnership with LiveRamp, the leading data collaboration…
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DIRECTV Advertising
InfoSum and DIRECTV Advertising collaborate to deliver industry-leading first-party data-matching…
InfoSum, the world’s leading data collaboration platform, announced a deal with DIRECTV Advertising to create a first-party…
DIRECTV Advertising Partners with FourthWall to Revolutionize Cross-Screen, Data-Driven Targeting…
FourthWall, a leader in media audiences and analytics, is thrilled to announce its strategic partnership with DIRECTV Advertising,…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital…
Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data
Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities
Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory
DIRECTV Advertising and…
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising
The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is…