InfoSum and DIRECTV Advertising collaborate to deliver industry-leading first-party data-matching… News Desk Jan 30, 2024 InfoSum, the world’s leading data collaboration platform, announced a deal with DIRECTV Advertising to create a first-party…
DIRECTV Advertising Partners with FourthWall to Revolutionize Cross-Screen, Data-Driven Targeting… News Desk Dec 7, 2023 FourthWall, a leader in media audiences and analytics, is thrilled to announce its strategic partnership with DIRECTV Advertising,…
Yahoo Advertising Survey Uncovers Benefits and Challenges of Integrating Linear TV and Digital… Business Wire May 2, 2023 Yahoo Advertising, the advertising division of Yahoo, unveiled new research on Advanced TV (ATV) advertising, exploring the…
Yahoo and DIRECTV Advertising Expand Advanced TV Partnership to Include Set-Top Box Data Business Wire Oct 18, 2022 Yahoo announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data, backed by…
DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities Business Wire Jun 21, 2022 Yahoo becomes the exclusive omnichannel DSP for accessing DIRECTV Advertising addressable TV inventory DIRECTV Advertising and…
Go Addressable Launches Unified Industry Guidelines for Addressable Advertising Business Wire Jun 2, 2022 The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is…