The Forgotten Optimisation – Urgent wake up call to marketers as Q4 complacency around digital… News Desk Sep 28, 2023 As the cost of living crisis continues to bite, 64.1% of marketers are feeling considerably more pressured to deliver efficiency…
ShopLiftr Maximizes Ad Budgets, Bringing Value-Seeking Shoppers Together With Their Favorite Brands… PR Newswire Jul 11, 2022 High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG…
Grove’s Programmatic Ad Tech Platform, Interactive Offers, Signs on 4 Major Partners Globe Newswire Jul 8, 2022 Grove Inc. (GRVI) announced that its wholly owned Adtech platform, Interactive Offers, continues its expansion into eCommerce with…
With 18 Additional Awards from G2, RollWorks Stands Out as the Leading Account-Based Marketing… PR Newswire Jun 23, 2022 User reviews spotlight ABM leader's personalization, targeting, and ease of use Account-based marketing platform RollWorks, a…
NEW STUDY: Global CTV Impressions Outpace Mobile, Accounting for Nearly Half of Video Impressions PR Newswire May 12, 2022 Innovid's Global Benchmarks Report findings further solidifies CTV's dominance in reaching and engaging global audiences Report…
REQ Names Brooke Weller Senior Vice President of Media to Lead Award-Winning Advertising Team Business Wire Mar 24, 2022 REQ, a leader in digital marketing and brand management, announced the hiring of Brooke Weller as Senior Vice President of Media.…
impact.com Acquires Pressboard, Providing Publishers With a Best-in-Class Platform for Branded… Business Wire Mar 16, 2022 Acquisition equips publishers with robust tools that help address consumers’ changing attitudes towards traditional advertising,…