Effectv Extends Audience Addressable to Enable Regional and Local Market Advertisers to Deliver…
Effectv, the sales division of Comcast Advertising, announced the official expansion of its Audience Addressable solution to help…
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Effectv
New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
Effectv released new research detailing the impact that March Madness advertising has on media plans. In 2022, 65% of households…
New Effectv Research Highlights the Perennial Value of Holiday Programming in a Changing Media…
Effectv released a new research study illustrating that although the way consumers watch television is evolving, holiday…
New Research from Effectv Reveals TV Campaign Reach is Highest When Delivered Across 40-45 Networks
Effectv, the advertising sales division of Comcast Cable, released findings from a new analysis examining the reach of 165K…
New Effectv Research Shows Political Advertising is Most Effective When Optimized Across Streaming…
Effectv released a new research study highlighting the importance of streaming advertising for political advertisers as a…
Comcast Advertising Appoints Pooja Midha to Lead Effectv
Comcast Advertising announced that it has appointed Pooja Midha as Executive Vice President and General Manager for Effectv, the…