Anzu and IAS Launch First-To-Market Measurement Solution To Validate 3D In-Game Media Quality
Anzu and IAS have launched a new dedicated solution available globally to allow advertisers to measure viewability and invalid…
Browsing Tag
Gaming
Liftoff’s Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index…
Back by Popular Demand: IAB Brings the Advertising and Gaming Ecosystems Together with “IAB…
Digital gaming is growing exponentially, and it does not plan to slow down anytime soon. Advertising revenue in gaming across…
Light & Wonder Names Matt Wilson Chief Executive Officer
Light & Wonder, Inc. , announced that its Board of Directors has named Matt Wilson as President and Chief Executive Officer…
Venly Raises 21 Million Euros in Series A to Bring More Users Into Web3
Venly, a blockchain wallet solution, surpasses 2M users to provide frictionless solutions for game publishers and ecommerce…
Gaming Takes Center Stage: IAB Unlocks the Power of Gaming with “IAB PlayFronts,” a…
PlayFronts Presenters Include Activision Blizzard, Meta, Niantic, Riot Games, SuperAwesome, Twitch, Unity, Zynga, and more…