Zen Media Acquires Sevans PR
Zen Media, the trailblazing B2B marketing and PR agency renowned for its proprietary Go-to-Market (GTM) Influence Model, announced…
Browsing Tag
go-to-market
HubSpot and Amplitude Join Forces to Bolster Product-led Growth
Amplitude, Inc., a leading digital analytics platform, and HubSpot, Inc., the customer platform for scaling companies, announced a…
Apromore Appoints Brandee Sanders Chief Marketing Officer
Apromore, a leading provider of AI-driven process mining and simulation solutions, announced the appointment of Brandee Sanders as…
Terminus Launches New Curated Go-to-Market Data Solution
Terminus, the leading account centric platform for revenue growth, launches Prospect Engine, a new data solution to uncover…
ZoomInfo Recognizes 100 Most Influential Sales, Marketing, and Talent Professionals in the U.S.
ZoomInfo, the go-to-market platform to find, acquire, and grow customers, announced the inaugural ZoomInfo Awards, which recognize…
CloseFactor Raises $15 Million Series A to Help B2B Marketing and Sales Teams Hone in on the Best…
CloseFactor, the world’s first go-to-market operating system for revenue teams, announced it has raised $15 million in Series A…
Chatmeter Announces the Promotion of Cynthia Sener to President, Go-to-Market
Chatmeter, the leader in reputation management and brand intelligence for multi-location enterprises, today announced the…
Apollo.io Adds Proven Industry Leaders to its Executive Management Team
Apollo.io, the integrated B2B sales intelligence and engagement platform, today announced three key additions to its senior…
Go-To-Market Strategy: An Effective Method for Product Development and Customer Engagement
If you want your product launch to really hit the mark, you've got to put together an effective go-to-market (GTM) plan. It's all…
MarTech360 Interview with Lindsay Boyajian Hagan, VP of Marketing, Conductor
"Those that invest in organic marketing and create valuable content for their customers see long-term wins and are less affected…