SeenThis to bring adaptive streaming and data transfer measurement to GroupM’s media decarbonization…
SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media…
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GroupM
IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video
IRIS.TV, the leading content data platform, has partnered with GroupM, WPP's media investment group, to leverage the IRIS ID as…
Yieldmo & GroupM Introduce AI Enabled Dynamic Format Optimization
Yieldmo, the leading advertising technology company that operates a Smart Exchange for buyers and sellers, and GroupM, the world's…
GroupM Premium Marketplace Gains Momentum Through Magnite
Exclusive integrations have maximized working media for publishers and enabled GroupM clients to realize incremental value across…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV…
GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that…
GroupM Announces Next Steps in Its Transformation With Enhanced Agency Offerings and Unified…
Essence and MediaCom to merge, forming EssenceMediacom
GroupM Nexus to launch globally as a best-in-class performance…
GroupM’s New Study Discloses Ground Breaking Numbers of Revenue Growth In AI-Enabled Advertising By…
GroupM’s new study titled, The Next 10: Artificial Intelligence, predicts the future of the next decade of AI in advertising. It…
GroupM Appoints Kaya Heitman as Executive Director of Marketing Communications, North America
GroupM, WPP's media investment group, announced that Kaya Heitman has been promoted to Executive Director of Marketing…