How AI Will Change Martech by 2026 Staff Writer Mar 18, 2025 AI and marketing tech are now coming together. It's happening right now, not just a future idea. Marketing and tech leaders must…
Personalization at Scale: A Martech Playbook for AI-Driven Marketing Staff Writer Feb 27, 2025 In today's digital age, brands need to give customers personalized experiences. People want services that match their tastes,…
How Spotify Uses AI & Martech for Hyper-Personalization (And How You Can Too!) Staff Writer Feb 25, 2025 Personalization is now a standard expectation in the digital age. Users demand experiences tailored to their preferences.…
Best AdTech Trends in 2024 to Reshape Your Advertising Strategy Aparna M A Jan 20, 2023 Projected for 2025, programmatic ad spending in the U.S. is anticipated to soar to $271 billion, marking a significant $100…
Hyper-Personalized Emails Can Maximize Conversion Rates Krutika Parmaj Jun 27, 2022 Generating personalized emails makes a huge difference in any business’ revenues. As it increases the relevancy of the product and…
Lob Unveils First-Ever Direct Mail Automation Platform to Enable Intelligent Mail for Marketers Business Wire May 26, 2022 New marketing solution enables measurable, omnichannel campaigns at enterprise scale and allows marketers to break through digital…