Circana Partners with Snowflake and LiveRamp to Support Seamless and Private Data Collaboration for…
Circana, formerly IRI and The NPD Group, announced two new media solutions partnerships formed to increase the effectiveness of…
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IRI®
IRI and NPD Rebrand as Circana, the Leading Advisor on the Complexity of Consumer Behavior
Following their merger in August 2022, Information Resources, Inc. ("IRI") and The NPD Group ("NPD") unveiled a new combined…
IRI and Church & Dwight Partner to Identify Pockets of Growth Through Enhanced Market Insights
IRI®, which recently merged with The NPD Group to create a leading global technology, analytics and data provider, announced that…
Lasso Partners with IRI to Make Consumer Purchase Data Available for Healthcare Marketing
Lasso , an IQVIA business, the world's first and only omnichannel platform for healthcare marketing and analytics, announced a…
IRI Partners with TikTok to Provide Granular Media Measurement Solutions for Advertisers
IRI®, a fast-growing, global leader in innovative solutions and services for consumer, retail and media companies, announced that…
IRI Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm
In new report, IRI receives highest scores possible in 13 criteria, including Proprietary Data, Marketing Dashboards and Reports,…
Misty Muscatel Davis Joins IRI as Global Chief Marketing Officer
IRI®, a fast-growing, innovative, global provider of technology, data and predictive analytics for the consumer, retail and media…