Viant Technology Announces Acquisition of IRIS.TV
Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data…
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IRIS.TV
Samba TV Partners with IRIS.TV
Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, announced its partnership with…
IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video
IRIS.TV, the leading content data platform, has partnered with GroupM, WPP's media investment group, to leverage the IRIS ID as…
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes
Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers,…
IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV…
New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first…