IPG Mediabrands’ MAGNA Bolsters Data-Driven Video Capabilities in New Partnership with OpenAP
OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, and MAGNA, the…
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MAGNA
MAGNA Study Explores Listening Rituals and How Audio Advertisers Can Improve Engagement and Purchase…
Rituals, as routine as running errands and doing chores, are also key audio-consumption moments in people’s lives and create…
New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than…
MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the…
IPG Mediabrands Expands Signature Media Responsibility Index, Finds Global Social Platforms Making…
IPG Mediabrands and its intelligence arm MAGNA, unveiled the 4th issue of its signature Media Responsibility Index , an initiative…