How Integrated Marketing Communications (IMC) Can Transform Your Brand!
What is Integrated Marketing Communications (IMC)?
Integrated Marketing Communications (IMC) is a strategic approach that…
Browsing Tag
marketing automation
Gemini 2.0: Google’s Bold Leap into the Future of Autonomous AI
In artificial intelligence (AI), a little but possibly big change is taking place. Machines are becoming increasingly autonomous…
Cordial Appoints Julien Sauvage as Chief Marketing Officer
Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for…
Mapp Appoints James Brooke as Chief Executive Officer
Global Marketing Cloud provider, Mapp, has announced the appointment of James Brooke as its new CEO.
A digital experience…
Omnicom and Interpublic’s Unprecedented Merger Set to Disrupt the Advertising Industry!
On December 9, 2024, Omnicom Group Inc. announced its intention to acquire The Interpublic Group of Companies in a significant…
Guideline Announces Vincent Mifsud as CEO
Guideline.ai, a leading provider of advertising data and planning technology, announced that Vincent Mifsud will become its new…
Why Sustainable Marketing is Essential for Modern Businesses
Imagine choosing between two products on a shelf: one is packaged in sleek, single-use plastic, and the other comes in…
MarTech360’S Weekly News Roundup With Momentum, Jellyfish, Amazon Web Services, HubSpot, Wondershare…
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
Mediaocean Partners with Interpublic, Omnicom, and WPP to Launch Certified Service Partner Program
On December 3, 2024, Mediaocean, a key partner in omnichannel advertising, launched a new Certified Service Partner (CSP) program.…
Baesman Partners with Listrak for Email and SMS Solutions
Baesman, a nationally recognized leader in retail marketing, and Listrak, the leading provider of cross-channel marketing…