MarTech360’S Weekly News Roundup With Tidio, Sprout Social, Mitel, TapClicks, Stirista And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps…
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marketing automation
Bloomreach Empowers Ecommerce with New Holiday Features
Bloomreach, the platform fueling limitless ecommerce personalization, announced a new set of product features within Bloomreach…
Mediaocean to Acquire Innovid
Mediaocean, a foundational partner for omnichannel advertising, and Innovid , an independent software platform for the creation,…
Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization
Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its…
Introducing rf.aio: Ruder Finn’s Innovative Solution for Brand Optimization in LLMs
On November 19, 2024, Ruder Finn, a leading independent global communications and marketing agency, unveiled rf.aio, its…
Dentsu Named a Leader in Media Management Services by Forrester Wave
Dentsu announced that it was named a Leader in “The Forrester Wave™: Media Management Services, Q4 2024” by Forrester Research,…
6sense Named a Leader in 2024 Gartner Magic Quadrant for ABM
6sense®, the leading platform revolutionizing B2B revenue generation, announced it has been named a Leader in the 2024 Gartner® …
KINESSO Launches Industry-First “Experimentation Lab”
KINESSO announced the launch of its “Experimentation Lab,” an industry-first solution addressing a critical need for large-scale…
Understanding Marketing Mix Modeling: The Key to Effective Marketing
Understanding Marketing Mix Modeling
Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…
Jasper Introduces the First AI Knowledge Layer Tailored for Marketing
On November 12, 2024, at Web Summit, Jasper, the top AI marketing platform, unveiled the industry’s first AI-powered knowledge and…