Interpublic Enhances Integrated Data, Media, Creative & Production Engine
Interpublic Group announced Interact, the latest evolution of its revolutionary marketing engine. This powerful platform delivers…
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marketing automation
Attentive Launches New Enhanced Identity Solution
Attentive, the AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction…
MindgruveMacarta Names Haven Brady Vice President, Integrated Strategy
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of …
Zeta Global Set to Acquire LiveIntent in a Major Accretive Deal
On October 8, 2024, Zeta Global, the AI-powered marketing cloud, announced its agreement to acquire LiveIntent. Founded in 2009,…
ActiveCampaign appoints Amy Kilpatrick as Chief Marketing Officer & Carine Roman as Chief…
Marketing automation platform ActiveCampaign announced it has added Amy Kilpatrick as its new Chief Marketing Officer & Carine…
Converge Appoints Shoshana Winter as CEO and Jason Whiting as CGO
Performance marketing agency Converge, announced the appointment of Shoshana Winter as CEO and Jason Whiting as Chief Growth…
Home Depot’s Retail Media Arm Orange Apron Media Reveals Orange Access
Revolutionizing Ad Buying, Optimization, and Insights for a Seamless Experience
Orange Apron Media, the retail media arm of The…
Bloomreach Unveils Next-Gen AI Omnichannel Marketing Platform
Bloomreach, the platform fueling limitless ecommerce personalization, announced the next generation of its marketing automation…
Cyberimpact Unveils Landing Pages to Empower Canadian Businesses
Cyberimpact, Canada’s leading email marketing platform, is excited to announce its new Landing Pages feature, a key addition to…
Decoding Marketing Attribution Model: Types and Factors to Choose the Right Model
Allocating or attributing credit for a sale is a key marketing function. However, it becomes more complex because of longer…