Keen and MADTECH.AI Partner to Deliver End-to-End MarTech Decision Engine
Keen Decision Systems, a next-generation marketing mix SaaS company, announced a partnership with MADTECH.AI, the unified…
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marketing mix
Understanding Marketing Mix Modeling: The Key to Effective Marketing
Understanding Marketing Mix Modeling
Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…
Keen and TapClicks Makes a Strategic Business Alliance to Enhance Marketing Mix Data Collection
This Partnership Streamlines Data Gathering for Small and Mid-Sized Businesses
Keen Decision Systems, a cutting-edge marketing…
Keen Offers Free Access to Advanced Marketing Mix Modeling
Keen Decision Systems, a next-generation marketing mix SaaS company, announced that it is offering a free trial of its marketing…
Emplifi Report: Social Media Ad Spend Up 21% Year-to-Year, But Engagement is Flat
Instagram leads in user engagement and customer care; Facebook continues to lag
Emplifi, the leading unified customer…