Marketing Mix Modeling

Ipsos MMA, an Ipsos Company, and global leader in helping companies optimize the value of their marketing and commercial…

TransUnion has been named a Leader in the Gartner Magic Quadrant for Marketing Mix Modeling (MMM) Solutions. The report evaluates…

TapClicks, the leader in Smart Marketing solutions, announced a new technology collaboration and marketing partnership with…

Analytic Partners, the Commercial Intelligence company for insights-driven brands, announced it has been recognized as a Leader in…

As many businesses take a "wait and see" approach to artificial intelligence, Zimmerman Advertising, one of the world's largest…

Understanding Marketing Mix Modeling Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate…

Kipi.ai is excited to offer its Marketing Mix Modeling and Analytics App on the Snowflake AI Data Cloud. As a trusted services…

The acquisition will further strengthen ScanmarQED's position as a one-stop provider of marketing analytics solutions in Europe …

Nielsen's footprint as the leader in global ROI measurement continues to expand with addition of lululemon Nielsen has been…