martech

Recent years have seen the debate around the use of user data in digital advertising intensify  and it seems that now a decision…

"Every aspect of a marketing strategy, from campaign design and content creation to customer retention, benefits when systems…

Global consulting firm Protiviti has acquired digital experience agency R2integrated (R2i) to grow its digital transformation and…

Integrate, the leader in B2B Precision Demand Marketing (PDM), and 6sense, the leading platform for B2B organizations generating…

SingleStore, the cloud-native database built for speed and scale to power real-time applications, announced the general…

When it comes to lead generation, marketing teams like to cast their intent-based net as widely as possible to get as many…

AdPredictive, a MarTech leader that helps clients succeed with data-driven customer intelligence, announced it has joined the…

Digital marketing is one of the cornerstones of an effective ecommerce strategy. The more you know about your customers and…

"The future success of marketing will be increasingly data-driven due to consumers' reliance on their digital devices and online…