martech360 interview

"New MarTech tools help marketers bring seamlessness, personalization and speed to customers’ communication experience." Hi,…

“As a techie at heart and having taken the journey of the introduction of many technologies, I can say that it truly elevated…

"Good product marketers excel at articulating the unique value of a product for a particular buyer in the context of…

"The ability to connect consumer exposure points tied back to a record of preferences is the only way to truly add value at a…

"The buyer’s journey across all industries is commoditized, and the only way a business can compete is by offering unique,…

"As we get more global, it’s time to take that direct-to-consumer concept and apply it to B2B but not all technologies are ready…

"People now realize that processing more data in real time to make more accurate decisions improves user experiences so…

"By optimizing the customer journey and personalizing every touch point, brands and retailers can deliver on what customers are…

Hi, Jeff, can you walk us through your professional journey in Marketing so far? I arrived at arrivia with a two-decade track…

Hi, Steve, could you tell us about your journey so far? My career has been a combination of consulting and entrepreneurial…