Measurement

Amsive, a data-led performance marketing agency, has again attained Premier Partner status within the Google Partners program for…

Have you ever come across advertisements on streaming platforms like Apple TV or Roku? That is a simple example of CTV…

Integral Ad Science, a leading global media measurement and optimization platform, announced it has earned accreditation by the…

Tatari, a leading platform for buying and measuring advertising across convergent TV, announced major improvements to its…

Pacvue, the industry’s first commerce acceleration platform, welcomed industry veteran Abi Harmon to its leadership team. Harmon…

Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with leading measurement…

DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, announced an…

Hahn, a leading predictive marketing and PR agency, is launching Hahn Labs, a new measurement company aiming to redefine how…

tvScientific, the leading performance advertising platform for connected TV (CTV), announced that the company hired Chris Riedy as…

Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…