Measurement

Pacvue, the industry’s first commerce acceleration platform, welcomed industry veteran Abi Harmon to its leadership team. Harmon…

Veritonic, the industry’s comprehensive audio research and analytics platform, announced an integration with leading measurement…

DoubleVerify, a leading software platform for digital media measurement, data and analytics, and NBCUniversal, announced an…

Hahn, a leading predictive marketing and PR agency, is launching Hahn Labs, a new measurement company aiming to redefine how…

tvScientific, the leading performance advertising platform for connected TV (CTV), announced that the company hired Chris Riedy as…

Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…

Innovid, an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV…

Dynata, the world's largest first-party data company for insights, activation and measurement, announced the expansion of inBrain…

Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, and MiQ, the leading global…

Omnicom PR Group (OPRG), a division of Omnicom Group announced that it and its agencies captured a record-setting total of 19…