Ias Continues Global Expansion Of Tiktok Partnership For Brand Safety Measurement To 21 New…
Integral Ad Science, a leading global media measurement and optimization platform, announced that it is expanding its…
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Media Measurement
Dynata Partners with Comcast Advertising to Strengthen Media Measurement
Dynata, the world's largest first-party data company for insights, activation and measurement, announced a partnership to license…
IAS Announces Exclusive, First to Market Partnership with X to Provide Pre-Bid Brand Safety and…
Integral Ad Science, a leading global media measurement and optimization platform, announced an exclusive partnership with X to…
MarTech360 Interview With Sean Cunningham, President and CEO, VAB
"The full-on shift from demography to identity (always privacy-minded) will get the final shoves from the on-going “digitization…
Nielsen: TV Usage Booms Again in January, Fueled by Broadcast and Streaming Content Viewing,…
Nielsen's January 2023 TV usage summary from The Gauge, the media measurement company's monthly snapshot of total TV and streaming…
VideoAmp Automates Execution of Cross-Platform Campaigns with Acquisition of Elsy to Make Media…
Software and data platform, VideoAmp, has acquired media investment optimization provider, Elsy, to further scale and accelerate…