Demand Side Platform for Programmatic Advertising: A Beginner’s Guide
The era where marketers relied on physical advertisement options is long gone. People nowadays live in two worlds: online (mostly)…
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MediaMath
ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party…
ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX…
Intentsify Appoints New Chief Product Officer & General Manager, Digital
Intentsify™, the Intelligence Activation Platform for buying-intent signals and Demand Activation Programs provider, announced a…
MarTech360 Interview With Anudit Vikram, Chief Product Officer, MediaMath
Hi, Anudit, could you walk us through your professional journey so far?
I am an engineer by education and started my career in…
Sourcepoint and MediaMath Announce First-of-its-kind Partnership to Provide ‘Privacy-Safe’ Inventory…
The integration offers advertisers the ability to target segments that align with the highest privacy standards
Sourcepoint,…
Cross Screen Media Announces Jackie Vanover as Chief Product Officer
Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced that Jackie…
Outbrain Expands Leadership Team with New Chief Marketing Officer
Paul Knegten Brings Extensive Enterprise Experience In Digital Publishing and Advertising to Elevate Outbrain’s Global Brand and…
MediaMath Selects Ocient for Next-Generation Campaign Forecasting on Trillions of Data Records in…
Ocient powers significant net new revenue opportunity for leading AdTech demand-side provider, delivering unbeatable price…