SciPlay Taps Rain the Growth Agency for Quick Hit Slots Campaign Featuring Actor Jerry O’Connell
Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has partnered with…
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mobile games
Anzu and Zynga-Owned Socialpoint Partner To Bring Intrinsic In-Game Ads To Dragon City
Anzu.io, the world’s most advanced in-game advertising platform, announced a new partnership with Socialpoint, a wholly-owned…
Is the Word ‘Gamer’ Causing Marketers to Lose Out on Core Consumer Audiences?
I play mobile games, but don’t call me a gamer.
As a mobile advertising veteran, I’ve seen just how misinterpreted the word…