IAS Expands Brand Safety And Suitability Measurement For Youtube To Include Performance Max And…
Integral Ad Science(IAS), a leading global media measurement and optimization platform, announced the expansion of its…
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Performance Max
How To Navigate Through Google’s Latest Platform Changes
With Google's continuous updates — introducing changes in match types, automated assets, and Performance Max (PMax) campaigns —…
Microsoft’s Performance Max now available globally
Performance Max (also known as PMAX) is a new campaign type enabling you to work with best-in-class AI for your campaign…