TripleLift and iSpot Partnership to Revolutionize CTV Advertising
On December 17, 2024, TripleLift announced an expanded partnership with iSpot.tv to provide Streaming Competitive intelligence to…
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programmatic
Basis Technologies Automates TikTok Ads Performance Reporting
Marketers Gain Holistic Campaign View by Having TikTok Ad Delivery Data Alongside Other Channels; Integration Provides Campaign…
Simpli.fi Launches Simpli.fi TV — New Video Series and Podcast for Agencies and Advertisers to…
Simpli.fi TV episodes unpack key trends, opportunities, and challenges in marketing, digital, programmatic, creative, connected…
TRG Adopts Attention Metrics With Brand Performance Group
After launching their "whole human" approach in March, TRG now unites subject-matter experts in paid social, programmatic,…
Adnami appoints Sophie Spencer as UK Agency Sales Director
Ad tech company Adnami has appointed Sophie Spencer as UK Agency Sales Director as it continues its rapid expansion across Europe,…
Programmatic Data Works Best To Attract Targeted Audience
In today's data-driven world, businesses face an ongoing challenge of efficiently managing and utilizing vast amounts of…
AdTheorent Announces Patrick Elliott to be Appointed Chief Financial Officer
AdTheorent Holding Company, Inc, a leading programmatic digital advertising company using advanced machine learning technology and…
AdTheorent Launches Industry’s First Privacy-Forward Solution for Audiences
AdTheorent Holding Company, Inc, a programmatic digital advertising leader using advanced machine learning technology and…
Future Continues to Strengthen U.S. Sales Leadership With New Hires
Digital powerhouse, Future Publishing, has announced the appointment of two senior Sales hires to support its accelerated growth.…
AdTheorent Wins “Best Mobile Marketing Platform” in Digiday Technology Awards
AdTheorent Holding Company, Inc., a programmatic digital advertising leader using advanced machine learning technology and…