Utiq starts 2025 by confirming operational integrations with the world’s leading SSPs and inventory…
As part of Utiq’s collaborative business model and industry approach, it aims to achieve ubiquitous availability of its Authentic…
Browsing Tag
Programmatic Ads
It’s not the death of SSP, but the rise of SSP now and here’s why
The role of sell-side platforms (SSPs) in the digital advertising ecosystem has significantly evolved, transforming from simple…
Inuvo Introduces Zip Code-Based Audience Insights and Targeting
Inuvo, Inc., provider of the first generative artificial intelligence (AI) media solution designed specifically for brands and…
ECN & VIOOH Expand Programmatic DOOH in Premium European Offices
ECN, a world leading digital-out-of-home office media publisher, announced a new partnership with VIOOH, a premium global…
Amazon Ads Brings Generative AI to Amazon Marketing Cloud with New SQL Generator
Amazon Ads announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more…
Ezoic and The Trade Desk Unite to Empower Publishers with First-Party Data Insights
On January 7, 2025, Ezoic, an AI-driven technology platform for digital publishers, announced a strategic partnership with The…
NextRoll and Audigent Set New Milestone with Audience Activation in Google’s Privacy Sandbox
On January 7, 2025, NextRoll, a San Francisco-based marketing technology company, announced a significant breakthrough within…
Playwire and Magnite Join Forces to Expand High-Impact Ad Formats Through Programmatic Channels
On January 7, 2025, Magnite, the largest independent sell-side advertising platform, and Playwire, a global technology company…
PubMatic and KERV.ai Team Up to Optimize Programmatic Ads with Premium Supply Curation via Deal IDs
On January 7, 2025, KERV.ai, a leader in video analysis, performance, and monetization, announced a strategic partnership with…
Ad Results Media Partners with Stagwell’s Brand Performance Network for Audio Growth
Stagwell Brand Performance Network, a division of Stagwell, announced a new strategic partnership with leading independent audio…