The Future of Programmatic Advertising Is Bright Sulagna Pradhan Jul 1, 2022 Is the Future of Programmatic Advertising Bright? Are you tired of spending your advertising budget on ineffective campaigns that…
Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer Globe Newswire May 20, 2022 Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and…
FatTail Announces Deals Marketplace to Expand Access to Programmatic Deals for Buyers and Sellers Globe Newswire May 19, 2022 FatTail, an enterprise technology company with a decades-long track record of powering premium advertising supply for the world’s…
Samba TV Announces Significant U.K. Market Expansion and Posts 70% Year-over-Year Revenue Growth in… Globe Newswire May 19, 2022 Samba TV, the global leader in omniscreen advertising and analytics, announced the significant expansion of its U.K. operations…
Top 5 Best Programmatic Advertising Platforms In 2024 Aparna M A Apr 13, 2022 Programmatic advertising has a proven track record of assisting marketers in connecting with potential customers at every stage of…
What Is Programmatic Advertising And Why Choose It? Krutika Parmaj Mar 31, 2022 Are you tired of hearing about programmatic advertising without really understanding what it means? You're not alone! This…
The Marketers’ Aid To the Future Of Cookie-Less Advertising Prospects And Its Impact Suchita Dey Mar 25, 2022 The Internet experience has integrated advertising to a significant extent. For many years, cookies have been vital for enabling…
AdTech, the Innovation Accelerating Personalized Advertising Across the World Alisha Patil Mar 16, 2022 Ever get that feeling like the internet's tailing you? You click on something, and suddenly, ads for it start showing up…
How Can Content Marketing Boost Revenue In 2024? Aparna M A Mar 7, 2022 Your valued customers and audience yearn for valuable content that emanates effortlessly and authentically from your business,…
IAB’s Seller-Defined Audience: A Step Towards Cookie-less Future Suchita Dey Mar 7, 2022 The ad tech business is experiencing an identity crisis as a result of the elimination of the third-party cookie. Universal…