Roku Boosts Ad Benefits with Unified ID 2.0 News Desk Aug 2, 2024 Roku, the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution,…
Reddit Acquires Memorable AI to Boost Ad Performance News Desk Aug 2, 2024 Over the last two years, we’ve incorporated machine learning and generative AI technologies into our advertising capabilities to…
MarTech360 Interview with Piero Pavone, Chief Executive Officer at Preciso Peter Aug 1, 2024 Always keep an eye on, and an open mind about new technology, and try to understand what advances can be useful to your brand…
Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For… News Desk Aug 1, 2024 Magnite , the world’s largest independent sell-side advertising company, introduced automated wrapper management within Demand…
Setupad Launches Innovative Prebid Self-Serve Platform for Publishers News Desk Aug 1, 2024 Setupad, a leader in ad revenue optimization for publishers, is thrilled to announce the launch of its new Prebid Self-Serve…
Dynamic Creative Ads: 10 Steps to Create & Track Facebook Ads Aparna M A Jul 30, 2024 Running ads can be a headache, especially if you are not getting any conversions. But it doesn’t have to be this way. Dynamic…
Sovrn Brings Its Programmatic Expertise To The Affiliate Space With Unified Optimization News Desk Jul 30, 2024 Sovrn, a publisher technology platform that helps content creators make and keep more money, announced the launch of Unified…
MiQ to Acquire Pathlabs, Expanding Programmatic Excellence to Independent Agencies News Desk Jul 30, 2024 Global programmatic media partner MiQ announced plans to acquire Pathlabs, the Media Execution Partner (MEP) that provides…
Vistar Media Launches in Brazil, Expanding Programmatic DOOH Capabilities & Expertise Across… News Desk Jul 30, 2024 Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, together with PRODOOH, Vistar’s…
Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated… News Desk Jul 29, 2024 Resonate, the leader in AI-powered consumer and voter data and intelligence, announced Resonate Segments, a suite of more than…