Smart Supply Integrates With AI Digital, Delivering a Holistic Programmatic Powerhouse Solution
AI Digital, a leader in programmatic advertising solutions, and Smart Supply (formerly LucidX) are joining forces to bridge the…
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programmatic ecosystem
Viant Technology Announces Acquisition of Lockr
Viant Technology Inc., a leader in CTV and AI-powered programmatic advertising, announced it acquired Lockr, the first-party data…
Roku Boosts Ad Benefits with Unified ID 2.0
Roku, the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution,…
ThinkNow Taps Semasio to Bring Multicultural Audiences to Programmatic Advertising
Partnership makes rich, zero-party consumer data from Hispanic, Black/African American, Asian, and LBGTQ+ audiences available, for…