Comcast Adv & Comscore Boost Accuracy in TV Ad Measurement
Comcast Advertising, the advertising division of Comcast, and Comscore, a trusted currency for planning, transacting, and…
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TV ad measurement
MarTech360 Interview with Jay Prasad, CEO, Relo Metrics
"With the potential to tap into diehard fan communities that stay with their teams for a lifetime, sports sponsorship has always…
Advertising Industry Unites to Create New Standards in Streaming Viewability and Connected TV…
GroupM & iSpot quantifies CTV impression overcounts for first time; Phase One study estimates streaming impressions that…
OneView Becomes First TV Streaming Ad Buying Platform to Launch Nielsen Digital Ad Ratings Audience…
Roku, Inc. announced the launch of Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad…