New Effectv Research Reveals March Madness is a Slam Dunk for Advertisers
Effectv released new research detailing the impact that March Madness advertising has on media plans. In 2022, 65% of households…
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TV viewing
Nielsen’s The Gauge Finds Streaming Captures Nearly 32% of Total TV Viewing in May, a Third…
Streaming exhibited largest monthly increase ever despite drop in overall TV viewing
Streaming viewership accounted for 31.9%…
Broadcasters Launch NextGen TV Broadcasts on Local Television Stations in Richmond-Petersburg, VA
WRIC-TV, WTVR-TV, WWBT, WRLH-TV, WCVE-TV, WCVW, and WUPV Begin Broadcasting with New Technology
All seven of…