RE/MAX Advances Marketing Strategy with “Unstoppable Starts Here” Campaign
On the heels of its 2023 advertising campaign launch, RE/MAX®, the #1 name in real estate*, has rolled out the "Unstoppable Starts…
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video marketing
Allen Media Group’s the Weather Channel TV Streaming App and Local Now Adopt Liveramp’s…
Allen Media Group (AMG) announced it has adopted LiveRamp's Authenticated Traffic Solution (ATS) across its streaming brands The…
Moloco Announces Monetization Solution Powered by Machine Learning for Streaming Media and OTT…
Moloco, a leader in operational machine learning (ML) and performance advertising, announced a new monetization solution for…
Liftoff’s Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index…
Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of…
Scripps nominates two new board members
The E.W. Scripps Company has nominated Raymundo H. Granado and Monica O. Holcomb, two members of the Scripps family, for election…
Comcast Central Division Promotes Sophia Marshall to Senior Vice President of Division…
Comcast has announced that Sophia Marshall has been promoted to Senior Vice President of Communications for Comcast's Central…
Modular Content Powers Omnichannel Engagement at Speed and Scale
Veeva Systems announced that biopharmas are leveraging Veeva Vault PromoMats for modular content to accelerate medical, legal,…
The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC)…
Firework, creator of the world's leading video commerce platform, announced the evolution of its longstanding partnership with…
Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting
Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its…