Liftoff’s Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones
Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index…
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video marketing
Tatari Integrates Experian’s Marketing Data, Improving Buying and Measurement Capabilities
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the integration of…
Scripps nominates two new board members
The E.W. Scripps Company has nominated Raymundo H. Granado and Monica O. Holcomb, two members of the Scripps family, for election…
Comcast Central Division Promotes Sophia Marshall to Senior Vice President of Division…
Comcast has announced that Sophia Marshall has been promoted to Senior Vice President of Communications for Comcast's Central…
Modular Content Powers Omnichannel Engagement at Speed and Scale
Veeva Systems announced that biopharmas are leveraging Veeva Vault PromoMats for modular content to accelerate medical, legal,…
The Fresh Market Leverages Firework to Launch The First-Ever Shoppable Video-Live Commerce (SVLC)…
Firework, creator of the world's leading video commerce platform, announced the evolution of its longstanding partnership with…
Cadent Launches Clean Room Offering on Google Cloud to Enable Privacy-Safe TV Ad Targeting
Cadent, the largest independent platform for advanced TV advertising, announced that it is expanding the capabilities of its…
Tubi Releases New Findings on Streaming TV Trends in Its Annual Report, the Stream 2023: Actionable…
Tubi, Fox Corporation's ad-supported video-on-demand service, released findings from The Stream 2023: Actionable Audience Insights…
Samba TV Data Shows Slight Viewership Bump for Super Bowl LVII For NFL & FOX
Samba TV, the global leader in television technology powering real-time measurement and omniscreen audience insights, released…
Roku Strikes Deal With pocket.watch to Bring Five Exclusive Titles to the Roku Channel Kids &…
Pocket.watch, the leading kids and family studio creating global franchises for Generation Alpha, announces it has signed a new…