Revolutionising CTV Advertising: GumGum’s In-Video Units Yield 30% Higher Attention Rate than…
GumGum, a contextual-first, global digital advertising platform, in partnership with TVision, the company measuring every second…
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viewer engagement
TVision New Ad Scoreboard Makes It Simple for Advertisers to Measure and Optimize with Attention
TVision, the company measuring every second of TV and CTV viewer engagement, announced Ad Scoreboard, an easy-to-use, low-cost,…
Brightcove Acquires Leading Audience Insights Company, Wicket Labs
Acquisition augments Brightcove’s robust intelligent video platform with subscriber and content data to achieve the highest return…