Yahoo Names Josh Line As Chief Marketing Officer
Yahoo announced the appointment of Josh Line as Chief Marketing Officer (CMO) to lead the company's global marketing strategies,…
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Yahoo and LiveRamp Expand Partnership to Enhance Addressability Solutions in EMEA
Yahoo DSP has announced an expansion of its strategic partnership with LiveRamp, a leader in data collaboration, to enhance…
Yahoo Identity Solutions Continues Momentum, Extends Publisher Availability
Yahoo announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update,…
Yahoo DSP Announces New Integration with Snowflake
Yahoo DSP announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their…
Afterpay Launches Media Network in Australia in Partnership with Yahoo DSP
On September 26, 2024, Afterpay announced plans to launch the Afterpay Media Network in Australia, collaborating with Yahoo's…
Zeta Global and Yahoo Make Strategic Business Alliance to Boost Global Brands’ Marketing Impact
Zeta Marketing Platform is set to introduce advanced AI capabilities to enhance Yahoo’s marketing efforts, improving accuracy and…
Jim Lanzone Joins Snap Inc. Board of Directors
Snap Inc. announced that Jim Lanzone, Chief Executive Officer of Yahoo Inc., has been appointed to the company's board of…
Vibenomics & Yahoo DSP Unite to Amplify Programmatic Retail Media
Vibenomics, a Mood Media Company, has partnered with Yahoo DSP to expand its programmatic retail media offerings in-store. This…
Resonate and Yahoo DSP Take Audience Targeting to the Next Level with the Launch of Syndicated…
Resonate, the leader in AI-powered consumer and voter data and intelligence, announced Resonate Segments, a suite of more than…
The Yahoo DSP and LiveRamp Announce Full Integration of Yahoo ConnectID Across Major Publishers
The Yahoo DSP in partnership with LiveRamp , the leading data collaboration platform, announced their integration of LiveRamp’s…