Why Zero Party Data for Personalized Marketing is the Gold Standard in 2025
Marketers must provide customers with personalized, relevant experiences in order to compete with the numerous brands and products…
Browsing Tag
zero-party data –
Customer Data Practices Need a New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…
Zero-Party Data: The Most Promising Source of Customer Data Collection
The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…
New Sailthru Experiences Enables Brands to Capture First- and Zero-Party Data
CM Group announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media,…
Independent Study: 99% of Marketers are Actively Responding to Data Deprecation
A new survey by Forrester Consulting and SheerID shows that 99% of marketers are actively responding to data deprecation,…