Customer Data Practices Need a New Path Forward
There are two points of particular friction that currently hold back marketers wanting to strengthen customer relationships and…
Browsing Tag
zero-party data –
Zero-Party Data: The Most Promising Source of Customer Data Collection
The importance of zero-party data is growing as the internet becomes more and more privacy-focused. Zero-party data is information…
New Sailthru Experiences Enables Brands to Capture First- and Zero-Party Data
CM Group announced that Sailthru, the leading personalized marketing automation SaaS solution for retailers, publishers and media,…
Independent Study: 99% of Marketers are Actively Responding to Data Deprecation
A new survey by Forrester Consulting and SheerID shows that 99% of marketers are actively responding to data deprecation,…